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Diffusion of innovations

Diffusion of innovations

Theory on how and why new ideas spread.

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Readers' pathsAug 2026 – Oct 2026

Readers go next to

Share of the 1,159 clicks on its links

  1. Technology adoption life cycle

    Sociological model.

    3.5%

  2. Technology acceptance model

    Information systems theory.

    3.2%

  3. Innovation

    Practical implementation of improvements.

    2.1%

  4. Social network

    Social structure made up of a set of social actors.

    1.8%

  5. Communication channel

    Physical or logical connection used for transmission of information.

    0.95%

Readers come from

Share of the 1,228 readers arriving from another article

  1. Innovation

    Practical implementation of improvements.

    14%

  2. Technology adoption life cycle

    Sociological model.

    9.4%

  3. Mohenjo-daro

    Archaeological site in Sindh, Pakistan.

    9%

  4. Social dynamics

    Study of behavior of groups.

    3.9%

  5. Two-step flow of communication

    Model of communication.

    2.9%

  6. Technology acceptance model

    Information systems theory.

    2.1%

  7. Logistic function

    S-shaped curve.

    1.9%

  8. Weibull distribution

    Continuous probability distribution.

    1.9%

  9. Meme

    Cultural idea that spreads through imitation.

    1.8%

  10. Islamic world contributions to Medieval Europe

    0.81%