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Pepsi Challenge

Pepsi Challenge

Marketing campaign, originally versus Coke taste test.

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Wikipedia views per dayLast 30 days 2,346

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Readers' pathsAug 2026 – Oct 2026

Readers go next to

Share of the 1,212 clicks on its links

  1. Cola wars

    Soft drink marketing rivalry.

    33%

  2. New Coke

    1985 reformulation of Coca-Cola.

    14%

  3. RC Cola

    American carbonated cola beverage.

    9%

  4. Coca-Cola polar bears

    Fictional character.

    8.4%

  5. PepsiCo

    American multinational food and beverage corporation.

    5.2%

  6. Pepsi Stuff

    Global loyalty program launched by PepsiCo.

    4.5%

  7. Donald M. Kendall

    American businessman (1921–2020).

    3.6%

  8. Dave Barry

    American author and columnist (born 1947).

    3.3%

  9. Pepsi

    Soft drink by PepsiCo.

    2%

  10. Coca-Cola

    Cola soft drink.

    1.7%

Readers come from

Share of the 1,980 readers arriving from another article

  1. John Sculley

    American businessman (born 1939).

    42%

  2. Pepsi

    Soft drink by PepsiCo.

    32%

  3. Cola wars

    Soft drink marketing rivalry.

    12%

  4. Taika Waititi

    New Zealand filmmaker and actor (born 1975).

    4.5%

  5. Blind taste test

    Market research tool.

    4.2%

  6. Coca-Cola polar bears

    Fictional character.

    1.6%

  7. Carl Yankowski

    American businessman (1948–2023).

    1.2%

  8. New Coke

    1985 reformulation of Coca-Cola.

    1.1%

  9. Blink: The Power of Thinking Without Thinking

    2005 book by Malcolm Gladwell.

    0.61%