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Loss aversion

Loss aversion

Aspect of decision and prospect theories.

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Readers' pathsAug 2026 – Oct 2026

Readers go next to

Share of the 1,058 clicks on its links

  1. Risk aversion

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  2. Prospect theory

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    17%

  3. Cognitive bias

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  5. Daniel Kahneman

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    Will to recapture a lost territory.

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    Interdisciplinary scientific study of cognitive processes.

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Readers come from

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  1. Prospect theory

    Theory of behavioral economics.

    19%

  2. Daniel Kahneman

    Israeli-American psychologist and economist (1934–2024).

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    Subfamily of New World monkeys.

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    2014 video game.

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    Economics theory.

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  8. Fear of missing out

    Feeling of worry about lost opportunities.

    0.61%