The medium is the message
The medium is the message
Phrase in communication theory.
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Readers' pathsAug 2026 – Oct 2026
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Marshall McLuhan
Canadian philosopher and communications scholar (1911–1980).
34%
Cubism
20th-century avant-garde art movement.
2.1%
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German cultural critic, philosopher and social critic (1892–1940).
1.9%
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School of sociology and critical theory.
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Sequence of operations for a task.
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Global system of connected computer networks.
0.22%
Readers come from
Share of the 3,951 readers arriving from another article
Marshall McLuhan
Canadian philosopher and communications scholar (1911–1980).
62%
The Work of Art in the Age of Mechanical Reproduction
1935 essay by Walter Benjamin.
2.9%
The Gutenberg Galaxy
1962 book by Marshall McLuhan.
1.7%
Social media
Virtual online communities.
1.6%
Algorithm
Sequence of operations for a task.
1.3%
Media studies
Field of study that deals with media.
1.3%
Shepard Fairey
American street artist and activist (born 1970).
0.76%